Posted by rishil
I can’t say that I know Danny personally. I have met him once at SMX London, but that’s about it. Oh, and he replied once when I asked him why no coffee in the morning:
Which kind of brings me to the topic at hand. Danny twittered about a New York Times Story where Peter Sealey, a former chief marketing officer at the Coca-Cola Company, was quoted saying “Search is great, but you can’t advertise Coca-Cola in search.”
This seems to have really pissed Danny off, who went on a rant:
“maybe why he’s the FORMER coke CMO.”
“oh, look, coke ads in search from uh, coke. http://snurl.com/27d12. what an idiot. caveat maybe he said more.”
“oh, hey, coke, nice job pushing out killercoke.org with all your various domains. but that’s not like search helping coke, either. nah.”
“man, so annoyed at that bullshit quote i need to drink more diet coke to settle down 
”
“funny, i know a competing search conference with a coke VP on their advisory board. but you know, you can’t advertise coke in search i hear”
“hey former coke guy. google has an entire team that works with advertises on consumer packaged goods http://snurl.com/27d2g so annoyed”
“more search for coke and coca cola than viagra http://snurl.com/27d87”
Why is this interesting?
Well, despite the fact that it was pretty funny seeing Danny vent (and do it reasonable well), it’s worth looking at on several tiers:
- Never underestimate a social network
Danny not only has gotten huge respect in the SEO industry, but close to 3000 followers – most of whom are either bloggers or in the SEM industry like yours truly.
A rant like the one above makes people question the subject, in this case Coke. It’s not a small indication of Twitter success that Michael Gray (another well known blogger in the same sphere, with a following of 1800+) joined in by asking:
I am sure that this isn’t a major issue in reputation management for Coke, but it could have been… What if those followers started blogging about Coke, and worse still, link to, say, Killercoke, who Coke has just recently been able to push off the search rankings?
- You can learn a lot by the use of a platform such as Twitter
I would have NEVER thought of comparing Coke vs Viagra. The fact that Danny did made me think – hmmm, a popular term vs a very popular term – that’s actually a good way to cross compare popularity using Trends.
- Twitter CAN help your research
The fact that people piped in with their facts and bits and pieces kind of helped the conversation move along. I personally often forward posts and links to people when they have questions and if I know the answer via Twitter.
And the same happens to me – when I have a question, I have about 90 odd SEO/M /marketers/bloggers who get to see it. This means if one of them knows of an answer, then it’s possible that they will ping it to me.
- Twitter is an excellent Rage Outlet
If you follow sugarrae, they you will see some serious swearing when she’s in a foul mood, and at the same time you see a huge amount of ranting and venting going on. But the fun part is when someone responds to your rant with a joke or humour – that straight away kind of helps lighten the mood.
If you would like to see all the people I follow on Twitter, visit my Twitter profile.
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