Archive for December, 2007

10 ways I learned to use Twitter in 2007 :: Pay Per Click Campaigns

Monday, December 31st, 2007

How have I learned to use Twitter in my online communication? Let me count the ways…I put some thought into how Twitter has substantially changed the ways in which I communicate online. In this post, I want to lay out in a longer form (< 140 chara
30 Vote(s)

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Wal-Mart to Offer Search Engine Marketing Services :: Link Juice Tips and Tricks

Saturday, December 29th, 2007

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Karl Ribas spotted a great find the other day: Wal-Mart is now offering Search Engine Marketing services at this sign-up link. The offering seems to be a $100 per month PPC service led by a Redmond Washington SEM agency.
Forum members are having a field days with this […]

The Best of Copyblogger in 2007 :: Link Juice Tips and Tricks

Friday, December 28th, 2007

It’s time for the ubiquitous “best of 2007″ lists, so why not one for Copyblogger? I’ll go ahead and do a round-up of the year’s best-received posts, with a bit of commentary on what was notable from each month.
So, if you missed anything from 2007, here’s a second shot at it. While you do that, […]

Getting Into MSN Live Should Not Be This Hard :: Adsense Marketing News

Wednesday, December 26th, 2007

Scott Hendison laments the fact that he can’t get a 3 year old site in MSN despite performing all the requisite actions including creating a proper XML sitemap and using the Microsoft Webmaster Tools.
32 Vote(s)

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Kevin Rose Jumping Out of The Digg Boat? :: Pay Per Click Campaigns

Monday, December 24th, 2007

Daniel takes a look at the potential upcoming sale of Digg, looking at the reasons why they might be keen to sell now.
26 Vote(s)

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Daily Search Forum Recap: December 21, 2007 :: How to Search Optimize Your Site

Saturday, December 22nd, 2007

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

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Live Search Returning Google AdWords in Natural Search Results :: Web 2.0 News and Comment

Thursday, December 20th, 2007

Live Search is offering a new way for AdWords customers to get click-throughs - their own natural SERPs. They appear to be indexing AdWords ads from Google’s own SERPs. Doing a search on Live for colorations paint (at the time of this writing) will
35 Vote(s)

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New Features in Google AdWords & Google Analytics :: Web Design Tools

Tuesday, December 18th, 2007

Posted by Adam Green
Intro by Rebecca: Coincidentally, Adam Green submitted this SEM post to YOUmoz last night, and it’s very informative so I decided to move it to the main blog and have it kick off SEM Tuesdays. Enjoy!

There have been a number of updates to Google Adwords and Google Analytics lately, so I thought […]

’twas The Web Before Christmas :: Search Tools For Web Pros

Monday, December 17th, 2007

Aah, Christmas — the season when no-one wants to make an extra buck and those that want to, want to do it next year.
So, as there’s nothing to do for us right now, why not kick back and read an SEO Christmas story?
27 Vote(s)

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Before I deal the FUD "I’m going to ask you to put on your regular user hat" :: SEO Gods… Search Experts!

Sunday, December 16th, 2007

I know it is a little late… but I did have to write something in response. Hopefully you find it different to what has been said already though something might have slipped me by.
25 Vote(s)

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7 Tips for Handling Flamers and Trolls :: Web 2.0 News and Comment

Saturday, December 15th, 2007

If you run a blog long enough, you’re bound to attract a flamer or two. Whatever their motives, there are some important things to remember when dealing with flamers and trolls.
30 Vote(s)

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Irony - eKstreme.com :: Link Marketing News

Friday, December 14th, 2007

Thanks to Google’s stubbornness about nofollow, we get situations like this one.
34 Vote(s)

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Thursday Roundup for the Week of December 9, 2007 :: Link Juice Tips and Tricks

Friday, December 14th, 2007

Posted by rebecca
We’re rolling out with some new blog theme days at SEOmoz. As Jane mentioned yesterday, Wednesdays will now feature a social media post, and the rest of the week is as follows:

Legal Mondays (courtesy of Sarah Bird, Esquire and Polly Pocket Litigator)
SEM Tuesdays (we’ll do our best to discuss PPC, conversions, landing pages, […]

The Essential Website Usability Checklist :: SEO Gods… Search Experts!

Wednesday, December 12th, 2007

A simple 13-point usability checklist for webmasters. Ever good website must be able to answer ‘yes’ to each of these points. How does your site measure up?
34 Vote(s)

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Don’t Link Here: default.aspx, index.html, index.php, and So On… :: Page Rank Do’s and Don’t!

Tuesday, December 11th, 2007

Posted by Brent D. Payne
I originally asked Vanessa Fox to write a post about this topic, but she got really busy with her recent life changes.  Then I asked someone else to do it (sorry, can’t remember who) and they never did it either so . . . I’ll do it!
Search Engine Optimizers love to […]

Clarification on Sub Domains in Google: Google to Make It Harder But Not Impossible :: Page Rank Do’s and Don’t!

Monday, December 10th, 2007

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Friday we reported that Google to Begin Treating Subdomains as Folders: Max 2 Results Per Search based on a post from Tedster at WebmasterWorld.
Soon after, Matt Cutts of Google commented saying:
This isn’t a correct characterization of what Google is looking at doing. What I was trying to say […]

How Poor Marketing Kills Great Content :: Link Juice Tips and Tricks

Sunday, December 9th, 2007

Since the average company spends almost a quarter of their marketing spend on content, how can a company put so many resources behind something and not market it effective?
28 Vote(s)

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Optimizing Viral Marketing: Reach, Relevance, Repetition :: The Best In Link Bait

Saturday, December 8th, 2007

Jon Mendez: "The viral marketing end is really a beginning. Success starts at that single point of conversion and moves wider and the benefits of optimizing the viral funnel get compounded in ways other marketers can only dream of."
23 Vote(s)

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Participation- The Key to Social Media :: Page Rank Do’s and Don’t!

Friday, December 7th, 2007

Creativity, creation, communities of interest, and culture itself are at the heart of what social media is equipped to enable. We view this area as a system of technologies, but even further down the stack, so to speak, is the simple realization tha
33 Vote(s)

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Is Google Evil or Is This Business? :: Web Optimization Techniques

Friday, December 7th, 2007

This my view on the whole paid links debate. It’s a little long, but I promise there’s a point.
28 Vote(s)

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