search engine marketing agency

Decoding Digg Series Part 1: The Domain :: Yahoo Search News

admin — Mon, 17 Nov 2008 19:50:25 +0000

First part of a 6 part series attempting to ‘decode digg’. Part 1 focuses on the importance of domains.

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Google Makes Clickthrough Decision Easier by Displaying Forum Post Count :: SEO Times

admin — Mon, 17 Nov 2008 19:27:52 +0000

I’ve noticed this on Google a few times recently, but when forum listings appear in organic search results they have a post count, number of authors and last post date stamp alongside them:
For example, try this search for .htaccess subdomain redirect:

Google only rolled this out a couple of weeks ago, but I’m already finding it […]
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5 New Niche Social News Sites for Business People and Internet Pros :: Google PageRank Update

admin — Mon, 10 Nov 2008 15:38:47 +0000

While “one size fits all” social news sites like Digg lose more and more ground, great niche social news sites appear everywhere. There are at least 5 new niche social news sites business people and Internet pros should be aware of.

Tip’d
This new financial social news service is a great community from the start. No wonder, […]
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Lateral Action: Lou Needs a Clue :: Mypsace News Bulletin

admin — Mon, 10 Nov 2008 15:19:42 +0000

As mentioned yesterday, Mark McGuinness, Tony Clark and I are launching a new blog today called Lateral Action. It’s all about the intersection of creativity and productivity, and we’ve decided to introduce the blog using animated characters in three short videos.
Here’s an intro to the first video:
Lou has an MBA, and Lou gets things done.
But […]
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How to Get on the Sphinn Front Page :: Yahoo Search News

admin — Fri, 17 Oct 2008 06:41:32 +0000

Tamar Kali, not to mix up with Sphinn superstar Tamar Weinberg.
Sphinn is the #1 social news site for Internet marketers with a focus on search currently. Recently Sphinn has grown inasmuch that it’s possible to get 800+ visitors from a front page appearance. Not just any visitors but highly targeted visitors from the search […]
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Beanstalk’s Most Recent Press Release :: MSN/Live Search News

admin — Fri, 17 Oct 2008 06:27:31 +0000

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Yahoo Search Rosh Hashanah 5769 Update :: Search Engine Optimization Weekly Report

admin — Tue, 30 Sep 2008 06:39:03 +0000

There are reports from WebmasterWorld that Yahoo Search is shuffling their search results. This is interesting, because we normally do not have a Yahoo Search update until the first week of the month.

The last update was on September 6th and we had one on August 1st. Maybe because the Jewish new year is tonight, maybe - they did the update early?

The thread at WebmasterWorld is pretty convincing, in terms of this being a real update. We do not have a “weather report” from the Yahoo Search Blog yet confirming the update. But I am sure it will come soon enough.

There is also a DigitalPoint Forums thread discussing a spike in traffic from one webmaster. Hopefully, you saw a spike in your traffic as well!

Forum discussion at WebmasterWorld & DigitalPoint Forums.

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Blog Suicide: Top 7 Title & Meta Tag Mistakes that Kill Your Blog :: StumbleUpon Update

admin — Tue, 30 Sep 2008 06:06:30 +0000

Suicide by frozi.
I’m shocked! Not only do bloggers waste time with meta tags although most of them are worthless for Google, bloggers hurt themselves using meta tags. It does not get better it seems it gets worse. Lately more and more people commit Google suicide by adding “privacy” to their blogs. I’m all for […]
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Post Comments :: Yahoo Search News

admin — Mon, 22 Sep 2008 15:30:56 +0000

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Take a Break from SEO, by Matt McGee :: Social Blog Network News

admin — Mon, 22 Sep 2008 14:56:31 +0000

We all need a little break, and a good laugh. Matt McGee delivers us a fun list of the Top 21 Signs You Need a Break from SEO. SoloSEO even gets a mention!
If you don’t already subscribe to Matt McGee’s blog, do it now. He’s one of the most informative and entertaining SEO’s […]
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How To Figure Out What Parts of Your Website Aren’t Being Crawled :: Mypsace News Bulletin

admin — Fri, 12 Sep 2008 06:58:12 +0000

Michael Gray: When Google took away the supplemental index last year, they killed one of the key diagnostic tools in the SEO’s toolbox, the ability to identify which parts of a site were unimportant (and being infrequently crawled) in a search engin

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Google Suggest Will Greatly Change Keyword Referrers :: Google PageRank Update

admin — Thu, 04 Sep 2008 15:56:08 +0000

So how does this drastically change the keywords we will see in referrer logs? The author brainstorms possible implications for SEOs.

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The Great Social Media Traffic Debate - Niche or Generic Networks?? :: Social Marketing News

admin — Thu, 04 Sep 2008 14:53:53 +0000

James Duthie tries to answer the question… Is social media traffic misrepresented by grouping traffic from all networks together?

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Can A Google Penalized Site Get All Of It’s Trust Back Quickly? :: Web 2.0 News

admin — Mon, 25 Aug 2008 06:59:20 +0000

A question I get quiet often is, my site has been penalized, and I want to know if I will have to start from scratch, to earn Google’s trust back? I often say that I doubt you have to start “from scratch,” but I am sure you won’t be at the level of “trust” you once had with Google, after they have learned that you once did something that was not so good in their eyes.

A Google Groups thread asks that question and Googler, JohnMu, responds. Here is the question:

While waiting to see if a recent Reconsideration Request is accepted, I have been wondering whether or not Google regards any domain that has ever been penalised as less trustworthy than a domain that has not.

Or is it the case that once a penalty has been removed and a site is placed back in the search index, it can compete on a level playing field - as it did before the penalty?

JohnMu of Google said:

If a site cleans up issues so that it complies with our Webmaster Guidelines, then there’s generally no reason why we would treat it as something less trustworthy. Cleaning things up is always a good idea .

I always wonder what this “trust” factor is. Can it visually look like some sort of trust slider? The more trust, the more the slider goes to the right, the less trust, the more it is to the left?

How I see it, if a site is penalized for links, the day before the penalty, Google has your trust at (let’s say) a 8.5 of 10. Now, Google flagged many of your links as part of a link scheme and your site and those links fall in trust. Now your site drops to a trust value of 1.5 of 10. Now that you have been penalized, you work on cleaning up your links by getting rid of the bad links. As you do this, Google may say, okay, we now trust your site, so you slide back up to maybe a 5.5 of 10. But those old links, the bad ones, that Google once trusted, are now gone forever. So you won’t reach the 8.5 of 10, like you once had.

Now that is how I envision the link side of things. I can be 100% wrong, it is just how I imagine it working.

According to Google’s response, it is possible to gain all your trust back. But, for some reason, I don’t think it is possible to get it ALL back overnight.

Forum discussion at Google Groups.

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33 Website Success Metrics Instead of Rankings, Google PageRank and Traffic :: Social Blog Network News

admin — Mon, 25 Aug 2008 06:25:41 +0000

How to measure website success when rankings, Google PageRank and sheer traffic have gone the way of “hits”: All these older metrics become more and more meaningless in the current web environment.

Why measure rankings when they differ from location to location and from computer to computer due to localization and personalization efforts by Google and […]
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Keep your eyes OFF the search engine rankings :: Web 2.0 News

admin — Fri, 15 Aug 2008 17:00:37 +0000

There’s been an interesting debate on WebmasterWorld, Search Engine Roundtable, Sphinn, SitePoint and Search Engine Watch about Google’s recent block of popular rank-checking tools like WebPosition Gold and WebCEO. It appears that clients are very used to tracking their SEO consultants’ efforts and gauging their success by looking at the regular rankings report. But querying […]
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Watch This Space :: Social Marketing News

admin — Fri, 15 Aug 2008 16:32:03 +0000

Potential regulation and new industry attempts at providing privacy controls. For background, read my “Data Bill of Rights.”…

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Does SEO Consulting Have a Future? :: SEO Times

admin — Sat, 02 Aug 2008 06:51:01 +0000

This is a guest post by John Hargaden from wevolution.ie, which is a follow up to our post on selling SEO consulting services.

a chip in the sugar

Try not to look like a country bug. Blend. Blend in.
- Flik, A Bug’s Life

The complexity of SEO, the forensic nature of parsing words and matching lines, is a hard sell. How do you describe it without sounding like Lou Grant, as opposed to a can-do service provider? PPC is transparent, measureable, a better market to focus on.

SEO versus PPC. Experiential versus rational processing. Intuition versus logic.

Once upon a time, there was no ‘versus’, no sound of a hair, splitting. Just SEO and PPC. Now, as the online market matures, limbs get minds of their own, and the question becomes, “Which would you prefer, working in organic search or working in PPC?” And I say, “Organic search” (because I’m trying to be cool). But I mean, “PPC” (because I need to eat).

And I also speak today, because I can’t help it, about the parallels I see in the evolution of the online marketing sector today, buffeted by a recession (petty distinctions among the econ gurus aside) as a mirror of the games development industry in 2000, buffeted by the dot com deflation.

Why Pay-Per-Click is Important

Pay-per-click marketing allows you to test in real time. Conversely, the more expensive the associated PPC ads are, the more value there is in performing SEO on a site in a paid niche.

Why Traditional SEO Consulting Tires Easily

In a frontier, we few settlers have the time and space to hold hands, to tame the beasties. With online marketing, the elastic mindshare stretches ever outwards, and how a client interacts with the media and people in their marketplace (and here I’m thinking particularly of social marketing, semantic search etc.), rapidly morphs as time delivers a consumer and producer net-literate family – we will watch our care grow surly, independent and, oddly enough (or maybe not oddly at all), conservative and risk-averse.

Oh dear.

As SEO movers and shakers, then, our assumed mantle of progenitors will, as history teaches, count for nought; it will be up to us to change. Again.

But, here’s the thing: companies and corporates, for all their twittering on about flat management structures, are hierarchical, irrespective of how big the base or how shallow the pyramid. And I mention this because, at this stage in the evolution of the search marketing industry, the internal architecture of a company cannot accommodate what is, at this moment in time, an essentially horizontal agent – the SEO analyst. You can tell that companies are caught in the headlights of oncoming online traffic, because they invariably advertise for an online marketing manager “….reporting to the Marketing Manager.”

Ah lads, get a grip.

I have faced grown marketing managers across the mahogany tables of traditional sales and marketing lairs, lilac carpets bristling with empathetic static, as their watership down eyes peer into mine, pleading with me to answer that question normally reserved for their newly-appointed, crabbid-out CEO, but now commandeered almost exclusively on the appointment of an online marketing executive, “What the hell am I supposed to do with him….?”

Empathy is a shared keyword. You hear a lot of talk about empathy. Perhaps, as an online marketer, I can admit to valuing the relationship with the Client more than the relationship with the product. Liking the Client drives motivation. I wouldn’t worry about it – it’s a growing pain.

The point is, search results – the kind that the Client wants – are predicated on future, not current, ambitions. Marketing managers, and their staff – they implement based on what’s coming down the product pipeline. The Head of Search Marketing, on the other hand, is required to be at the conception of the new ambition, before the specifications are written, at the point where the Boss wakes up in bed in a cold sweat, turns, and, leaning over his (shhh, sleeping) Corporate Body, whispers to his online acquisition principal (who, convinced that he as ‘a bit of all right’, as opposed to being, quite literally, just ‘a bit on the side,’ is patiently consuming lines of shifting search engine algorithms under a night-light livid with the colour of validation), “I think I know where this is going to next.”

Yummy.

With marketing managers, size matters; we, on the other hand, console ourselves with the thought that it’s what you do with it that counts. Traditional marketers view adrenaline as a reward; we view it as a rival for our charms. Design versus dasein. A chip in the sugar.

Which reminds me: epistemology and metaphysics, logic, semantics – we need philosophers, not technologists (whatever they are). And still we repeat the sins of our forebears, when online games recruitment banged on about quote having a passion for gaming unquote, until it copped itself on and realised that what games development needed were full sets of feet to march forward upon, not more ingrown toenails. Perhaps even we can teach the old dog new tricks.

Less self-regard, more oxygen. To paraphrase William Goldman about another all-sex, zero-foreplay industry, nobody knows everything.

Why Traditional SEO Consulting Will Persevere

Businesses that value their online objectives will be clever enough to realise that you can internalise process, you can internalise implementation, but you must outsource strategy, you must outsource training, you must outsource mentoring, you must hold your nerve, be sufficiently confident to absorb externals telling you what needs to be done – and what doesn’t. The only people I know who can provide that level of service are people who value what they have learned from their mistakes more than their successes. Scars versus skills. SEO versus PPC.

Cor. And blimey.

John HARGADEN
wevolution.ie

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Honk If You Love Search Engine Marketing Women :: Google PageRank Update

admin — Sat, 02 Aug 2008 06:00:34 +0000

Proof positive that there are indeed women among the most successful search marketers in the industry. Perhaps they’re just too busy working with a growing clientele to toot their own horns.

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5 Characteristics of successful Linkbait :: Search Engine Optimization Weekly Report

admin — Fri, 25 Jul 2008 06:37:45 +0000

Maki over at Doshdosh has a make money online blog and he has outlined four characteristics of successful linkbait, which got me thinking and inspired me to add my own.
What are the characteristics of successful linkbait?
1. A killer headline
A headline is not 50% of the equation. It’s 100% of the first step in the equation, […]
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