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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Yahoo’s embrace of all things open continues today - expect an announcement in an hour or so that they are expanding their Open Search Platform that we wrote about last month. In that previous announcement, Yahoo talked about their plans to allow th

38 Vote(s)

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

I am back from SXSW in Austin, TX and somehow I am still alive. I have no idea what really happened in search this week because I’ve been so immersed in the southwest, but thankfully Search Engine Roundtable is keeping me up to speed.

Happy 3/14

Until earlier this week, I’ve never heard about Pi day. Do people really celebrate it? I guess Search Engine Roundtable does. But that’s news to me. Barry?

Google Owns the Internets

Google’s acqusition of DoubleClick has been finalized this week. Now Danny Sullivan suggests that they divest of Performics to make it more fair for others. As many people say, Google has an unfair advantage.

All Your [Military] Base Are Belong to Google the Government

Well, one thing Google didn’t win this past week: the battle of keeping military installations in Google Street view has been lost. Too bad. I kind of wanted to see what they looked like.

Google PageRank = Abstract

Here’s why you shouldn’t live on Google PageRank: toolbar data is abstract. It’s not updated frequently enough to be a metric that you should worry about that much. Calm down, everyone.

Digg’s Algorithmic Changes Reduce Front Page Stories by 38%

After doing a pretty in-depth study, Pierre Far discovered that Digg’s algorithmic change from late January reduced front page promotions by 38%. That makes me sad.

Do You Want a New Link or an Old Link?

When polling our readers, we learned that 65% of you would prefer links from old pages than newer ones. Tell us why in the comments!

Give the Google Content Network a Try

How many of you have never used the Google content network in your Google AdWords campaign? You’re in good company. But Google is pushing for their advertisers to try the content network probably because of low AdSense earnings.

Welcome AdSenseAdvisor!

A new face has appeared in WebmasterWorld: Google AdSenseAdvisor has made his/her way into WebmasterWorld. Nice to have you join us!

Speaking of which, AdSenseAdvisor wants your AdSense wish list, so contribute right away! Also, what would you do if you had an AdSense account manager? I have to say that the new ASA is doing a great job with a lot of interesting questions to ponder.

Google Slap Reversed…for a Little Bit

What an emotional roller coaster. Google reversed the Google Slap on advertisers earlier this week, but then they switched back. Too bad

MSNBot Fails Reverse DNS Test

In case you’re wondering who is crawling your site, it’s probably MSNbot. Some IP addresses are not resolving properly, but it looks like some of us noticed.

YouTube Gives Great Opportunity to SEOs with Developer API

We learned this week that YouTube has expanded its API to add and edit titles and descriptions, upload videos to your site (without the need to host the videos), and more. This is a terrific opportunity for anyone really looking to dive into the video realm.

Google Search Quality Guidelines Leaked

Want to know if your page is relevant, vital, spammy, malicious, or perhaps unratable? Google’s Search Quality Guidelines can give you some tips. A few very keen SEOs discovered this document this week, and it’s a useful read.

Fun Stuff

If you like SEO, you’ll love Steve’s new license plate. I think that’s awesome.

You can use the Show IP Firefox extension to see what datacenter you are on when you surf Google. It’s a great extension in general. Get it!

Also, Google Sky is now an in-browser experience. Why does it rocks? In a place like NYC where there’s light pollution, I can now see the sky without a lot of effort.

SES NY 2008: Next Week

We’re headed to Search Engine Strategies 2008 in NYC next week (which is really not too far away) and we’ve posted our coverage schedule. For the record, Jeff Quipp has agreed to cover Thursday morning’s keynote. It’s not on that schedule, but Jeff, don’t let me down.

By the way, there’s no video this week. (Yay!) Barry is too busy on this lovely Friday.

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

I’m proud to announce the launch of yet another HUGE Winning the Web contest - the Craziest Internet Marketing Contest You’ve Ever Seen!

This contest is set to be the biggest of them all and has all of the components necessary to generate an incr

65 Vote(s)

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Ever wonder how some advanced Google AdSense publishers dig into their data? A WebmasterWorld thread has discussion on the topic of using Microsoft Excel to really analyze their AdSense data.

By generating reports on a daily, weekly, monthly, quarterly and yearly basis - you may pinpoint certain trends that you can replicate in the future. Publishers discuss using several statistical techniques such as moving averages when plotting their data. In addition, Excel’s Pivot Tables help them automate and streamline much of the data crunching.

Of course you can also use SQL databases and build your own reports. Using the Google AdSense API, you should be able to pull down data directly from Google in an automated fashion and set up dynamic reports to run as often as you like. Plus, I am sure there are many free tools that do the number crunching for you.

Have your own ideas and reporting techniques?

Forum discussion at WebmasterWorld.

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Good luck boys. In an effort to slow Google’s siphoning of advertising dollars away from television, the nation’s six largest cable companies are making plans for a jointly owned company that would allow national advertisers to buy customized ads and interactive ads across the companies’ systems….
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

When composing content, understanding that well written concise content, the architecture of the link structure, the anchor text (words in the link), keyword proximity and thematic semantics represent a large percentage of how your pages will fare i

29 Vote(s)

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Posted by rishil

I work with mostly small independent sites with little or next to nothing budgets, and I help them turn things around (if possible). My biggest success story was a client who had 1 or 2 patients a week through word of mouth, and then grew to an average of 50 referrals through monthly online marketing, as well as a huge established practice.

I can’t take all the credit – he worked hard at building what he did and was good at what he did; all he needed was a decent platform to launch a starter kit.

So, how do you help such small sized businesses that operate in direct competition with the “big boys”?

Sometimes you need to get back to the basics and carry out a simple overview strategy of where the client is in the market place, and where they would like to be. In my experience, a simple SWOT analysis is a great starting point. It creates a grid for you to work from, and is simple enough for even the most unaware SEO/M clients.

For those of you who don’t have a marketing background, I will quickly outline what the SWOT acronym stands for:

• Strength
• Weaknesses
• Opportunities
• Threats

Usually Strengths and Weaknesses stem from internal (onsite, business operational, business resource) sources, while Opportunities and Threats are from external sources.

www.flickr.com/photos/ginosmit/2097319009/ original by www.flickr.com/photos/ginosmit/” src=”http://farm3.static.flickr.com/2228/2097319009_341a00675c.jpg”> 

Where does SEO/M fit in here?

Take, for example, Business X. They have a website that was built on Wordpress, they make use of category tagging, add at least one page of content every two days, and have excellent knowledge of their industry. Their domain name isn’t ideal, but it’s businessnameandkeyword.com.

But they do not get much traffic from search engines, while their rivals, Business Z, do because their domain name is set on theperfectkeyphrase.com. On the other hand, Business Z doesn’t have any SEO and relies on their main page to bring in all traffic, based on the strengths of the domain name.

There aren’t a lot of competing SERPs; in fact, they are below 50,000 for the core set of keywords. Business X’s site ranks on the second page of Google results for the top 10 results, while Business Z is on the top 3 positions, with Wikipedia and About.com taking up the top positions. Neither business does PPC, and the niche doesn’t have much room for other entrants (there may be 10 – 15 competitors). Both sites have similar links in terms of strengths and numbers. The businesses deal in emotional sales – the products can or may have emotions attached to them.

This is how I envision their SWOT to look like:

The above straight away suggests quick wins that the client can make, and where the priority would be. It also forms a great starting point for a long term strategy and tactical maneuvers.

I have kept this very simple and basic, but a decent SWOT picks up much more than the above, and it does require you to have analysed your client’s site, their main competitor/s, and the SERPs  vs keywords. This means the bigger the site, the bigger this exercise would be. This is why it’s ideal for small businesses, as the results are smaller and directly actionable / observable, with fewer affecting variables.

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

There are hundreds of people on forums such as Digital Point giving you the opportunity to have a blog post published across 100 different blogs.
This tactic is clearly not going to be something Google agrees with so if you want to use it then make sure you follow some simple rules.
The first is to make […]
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

I haven’t been blogging as often as usual lately and it’s about time I get back on track. I attended my first search marketing conference last week. I do not consider myself much of a conference-goer and I am not really much of an extrovert. Previously, I’d been to only two conferences—JavaOne in 2003, but […]
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Microsoft has been comically bemoaning the fact it has a smaller chunk of the search engine market than Google at a recent conference for developers in the US.
Chief executive of Microsoft Steve Ballmer pledged that he would give his last breath fighting for a greater search market share alongside dominating giant Google.
Referring to his company […]
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

A WebmasterWorld thread tipped both Search Engine Watch and Search Engine Roundtable (that’s me) off on the fact that Google has added an additional quality score factor to the AdWords ranking algorithm.

24 Vote(s)

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Does someone’s choices in their personal life alter your opinion of their business services?

Would you have the courage to stand up and defend a cause you believe in, and bring attention to it in your web site or blog if you could, even though it

26 Vote(s)

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

This is just so stupid I can’t get up the energy to properly berate it. From TechDirt’s coverage: Brian writes in to let us know that Major League Baseball seems to be following the NFL’s rules on how reporters are allowed to report on games. In the MLB’s case,…
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Mixx shares the news that just about anything you could do on Mixx, you can now do in Mixx on Facebook.

Good move, bad move? I don’t know. But it’s interesting to see social sites being social like this.

31 Vote(s)

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.