Digg News :: - The Ten Commandments of Search Engine Optimization
Most of the time when we pitch to a new client we are asked for SEO” title=”http://www.autoprimemedia.com/seo/’>SEO” target=”_blank”>www.autoprimemedia.com/seo/\’>SEO guarantees. “Your competition has guaranteed top results and submission to 100,000 search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search Engines and Directories”. We go all out educating clients that search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search Engine Optimization is all about smart work and not just adding random keywords and submitting to every directory possible. I’m writing this article to reach out to the SEO” title=”http://www.autoprimemedia.com/seo/’>SEO” target=”_blank”>www.autoprimemedia.com/seo/\’>SEO buyers and help them distinguish the crooks from the genuine SEO” title=”http://www.autoprimemedia.com/seo/’>SEO” target=”_blank”>www.autoprimemedia.com/seo/\’>SEO. I’ve compiled my search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search marketing experience over the years in this article. I hope this helps you in selecting your search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search Marketing initiative.
Commandment 1: There are no Rank Guarantees. (Period) search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search Engines alone control their indexing and ranking algorithm. Do not try to trick search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search Engines. The only way to improve your search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search Engine Ranks is by playing by the rules. And the rule is very simple: make it logical. Web content is primarily for the site visitor and not crawlers.
If your search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search Engine Optimizer sold you magic “Top rank on google in 10 days flat”. Forget it. There are no short cuts. Top ranking in search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search Engines Natural Results will take time. Hard work is imperative especially for the content on your website and the links to your site.
Commandment 2: Ranking is not the end, it’s the means.
Ask yourself what will Top search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search Engine Ranks get you? Most businesses are interested in increasing sales on the website or in the least driving qualified traffic. Ranking for the right keywords (keywords used by your target audience) is important. There are SEOs” title=”http://www.autoprimemedia.com/seo/’>SEOs” target=”_blank”>www.autoprimemedia.com/seo/\’>SEOs who would try to show case results for keywords that occur only on your website. Beware such gimmicks.
Commandment 3: Know your competition.
“Rank” is relative position and more so in the search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search Engine’s natural results. How well you do in the search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search Engine Results is a function of how much hard work you have put over competition. Analyze competition’s keywords, links, keyword density and spread. But be sure to never copy your competition.
Commandment 4: Use search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search Engine Friendly design.
A search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search and visitor friendly design is must for any successful website. Your website should be compelling enough for repeat visits by search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search engines and potential customers. Make sure you have search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search Engine friendly urls and avoid those long URLs with query strings (SEO/mywebsite.com/index.php?PHPSESSID=5&a=z&f=g\”>http://www.autoprimemedia.com/
Commandment 6: Write Great content.
Even if your website site is technically perfect for search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search engine robots, it won’t do you any good unless you also fill it with Great content. Great is contextual and has editorial value. Great content brings repeat visits and increases the chance of conversion. Great content is factual and appeals to the target audience. The web page should have desired action embedded in the content. You must ensure that the content is fresh. Keep adding and editing the content regularly.
Commandment 7: Use good hyper linking strategy.
Hyperlinks make the content accessible and contextual. You must hyperlink in the right context within the website and to the other websites. Good links are appreciated by the search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search Engines and by the visitors. No one likes to be taken to a mall selling “Macintosh” when shopping for “apples”.
Commandment 8: Write relevant and original Meta content.
Meta content is like business cards. Just as your business card tells who you are and what you do Meta content tells the search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search Engines the relevance and context of a web page. Resist the temptation to include everything in the Meta content, but make it detailed. Confused? The idea is to include only what is relevant to the page in the Meta Content but include everything that is relevant.
Commandment 9: Acquire Relevant Links.
The Links you acquire are the roads to your web page for search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search Engine Bots and visitors. Good links increase your webpage’s equity on the World Wide Web and bad link make a dent to the equity and credibility. Be selective in reciprocal linking. Both reciprocal and one way links work, if you are prudent in selecting the links. Submit your website to the relevant sections in relevant directories.
Commandment 10: Consult experts, if you need to.
If you have the competence there are two ways to learn. Learning from one’s own mistakes and learning form other’s experience. You could choose either. If you have the time and can wait for the online dollars do it yourself. If you want to get started now it may be useful to consult the experts.
About the Author
The author is an expert in search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search Marketing with over 10 years Online Marketing experience. He heads www.rankuno.com, the specialist in online marketing and search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search Engine Optimization. RankUno empowers its clients around the world with high ROI online marketing programs. He may be reached at bhaskar@rankuno.com . -
Next Step after search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search engine optimization process. These days every one is approaching search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search engines to find something, product and services once needs. Here are some steps that need to be remembered when planning out the strategies that make sense for your web site. A comprehensive search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search engine strategy for the web site will have multiple prongs. This article at meta mend.com also discusses some strategies which search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search engines like.
A strategy for building a web site. * A search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search engine marketing plan. * A search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search engine optimization plan that includes the following steps. 1. Optimization - Includes Analysis and Optimization. 2. Submission - Includes search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search Engine and Directory Submissions. 3. Promotion - Includes building Relevant Reciprocal Links to and from your web site. 4. Reporting - Includes a Graphical Web Stats Report.
Other particular areas to watch are. * Proper Meta Tag usage. * Things that the search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search engines look for. * Building Links and Link Popularity. * Choosing The Right search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search Engine Strategy, Pay per Click vs. Pay for Placement. * Lastly, you need to know about how to monitor your position within the search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search engines. search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search Engine Tricks To Avoid * “spam” and spamming the search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search engines. * “cloaking” techniques.
About the author:
Prabhjot kaur working with A-1 as SEO” title=”http://www.autoprimemedia.com/seo/’>SEO” target=”_blank”>www.autoprimemedia.com/seo/\’>SEO analyst. A-1 internetdesign blog is a place to learn search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search engine optimization techniques for Free. Our SEO” title=”http://www.autoprimemedia.com/seo/’>SEO” target=”_blank”>www.autoprimemedia.com/seo/\’>SEO Blog www.thewebmarketingblog.com is a collection of search” title=”http://payperclickers.net/seo/ask-jeeves-in-spanish.html’>search” target=”_blank”>payperclickers.net/seo/ask-jeeves-in-spanish.html\’>search engine optimization news, tips, articles and commentaries As a professional services firm, A-1 internetdesign, will increase your online market reach to help you achieve greater business results.
