What is search engine optimization? Well, just what it sounds like, it’s the process of optimizing your website for search engines. There are thousands of companies out there that “specialize” in SEO. For a fee (usually a LOT) they will optimize your website for you. If you’re paying one of these companies, you’re throwing away money! Don’t believe me? Go to your favorite search engine and search for “firefighter”. Why firefighter? Because that is the one keyword that we feel is most important to this website, American-Firefighter.com Go ahead, search. Here, we’ll make it easy for you:
Click here to search Google for “firefighter”.
Click here to search Yahoo for “firefighter”.
Click here to search MSN for “firefighter”.
Click here to search Lycos for “firefighter”.
Click here to search HotBot for “firefighter”.
(we’d link to Overture, but you’d have to scroll through 30 something “sponsored listings” before you get anywhere!)
What do you think of our search rankings? We think they’re pretty good. How much did we pay to get these listings? NOTHING! Wondering how we do it? The SEO companies don’t want you to know, but it’s SO SIMPLE we just have to tell you!
STEP 1: CHOOSE your keyword(s)
Seems obvious, but a lot of people seem to overlook this. Choose keywords that are most relevant to your website. If your website is a content site, target keywords that relate to your targeted audience. This website targets firefighters, so firefighter was a logical keyword to target. If your target visitors are bus drivers, then bus driver would be a good keyword? Get it? If your site is commercial in nature, then your keywords should match what you are selling. If you sell toothpaste, toothpaste would be a good keyword. You don’t need an SEO company to tell you this.
STEP 2: USE your keyword(s)
Our keyword is firefighter, and the word firefighter is used many times on virtually every page of this website (even this one!). If your keywords are bus drivers, and bus drivers is nowhere to be seen on your website, something is wrong. If you sell toothpaste and the word toothpaste doesn’t appear on your website, someting is wrong. Again, you don’t need an SEO company to tell you this.
STEP 3: Get Linked
This part is different depending on if you have a content site or a commercial site. For content sites you want to find similar websites. Websites that target the same people that you do. Don’t think of them as competition, think of them as partners…link partners. Arrange link exchanges with these websites. Place a link to them, and in return ask them to place a link to your site. Most search engines use spiders to crawl the web, so the more similar sites they find that link to yours, the better.
For commercial websites link exchanges aren’t always the best idea. Any other websites targeting the same visitors, ARE your competition. You don’t really want to send your visitors to your competition. One idea is to arrange link exchanges with content sites. We have links to many commercial websites on American-Firefighter.com that we have posted in exchange for those sites placing links to our site. The second option is to advertise. Find large scale content websites to advertise with. This part can be a little tricky. Many content websites are so saturated with advertisements, and their prices are so high it hardly seems worth it. If you can’t find a good content site to advertise on, we recommend Google AdWords: feeds.feedburner.com
Do Not Read This
Reverse psychology, or getting another person to do what you want by asking for the opposite, can be a neat trick, if done well. You re reading, right? In 1975, Freddie Mercury wrote and recorded Bohemian Rhapsody, a song that ran six minutes unusually long for a song. He knew it was going […]
Source: seo2.0.onreact.com
Google Organizes Less Than 0.02% of the World s Information
"I wonder how valuable the other %99.98 of the world’s information is worth?"
24 Vote(s)
Source: feeds.sphinn.com
Google Took Away my Search Results!
Google used to show a 1,000 search results, now Google is showing me only several hundred. Google, give them back!!! 
32 Vote(s)
Source: feeds.sphinn.com
WP Super Cache: The Ultimate WordPress Caching Plugin
This is an extensive modification of the famous WP-Cache 2 plugin by Ricardo Galli Granada. This plugin creates static html files that are served directly by the webserver as well as the usual WP-Cache data files. It also goes one step further fixin
28 Vote(s)
Source: feeds.sphinn.com
Personal Branding Magazine 2nd Edition Rocks
![](http://www.<b>seo</b>-scoop.com/wp-content/uploads/2007/10/nextissue.jpg’ alt=’Personal Branding Magazine’ class=’floatleft’ />The 2nd edition of <a target="_blank" rel="nofollow" href="http://www.personalbrandingmag.com">Personal Branding Magazine</a> gets released today, but I got my my advance copy last night, since I’m one of the <a target="_blank" rel="nofollow" href="http://www.personalbrandingmag.com/staff.htm">regular columnists</a>. I highly recommend grabbing a subscription to the magazine, and proceeds benefit the <a target="_blank" rel="nofollow" href="http://www.cancer.org/docroot/home/index.asp">American Cancer Society</a>, so that’s a bonus. And yes, you can read my column, but besides that, the other thirty-something articles totally rock. (I forget the exact number of articles). I’m nowhere near finished reading them all, but everything I’ve read so far (and I’ve glanced at everything… <span class="read-more"><a target="_blank" rel="nofollow" href="http://www.seo-scoop.com/2007/11/01/personal-branding-magazine-2nd-edition-rocks/">Continue reading</a></span></p>
<p><i>Source: <a href="http://feeds.feedburner.com" title="http://feeds.feedburner.com" target="_blank">feeds.feedburner.com</a></i></p>
<p><b>Top 7 Niche Social News Communities </b><br />While <b>Digg</b> gets worse each day and looses traffic (it’s at an all time low by now according to Alexa) specialized social news communities gain momentum. There are plenty of them by now, sadly most of them poorly customized Pligg applications but some of them really rock and provide great niche news. So here I present […] <br /><i>Source: <b>seo</b>2.0.onreact.com</i>
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